Adham. Nine years on the phone.
Founder of ROI Optimum. Cold caller since 2017, operations manager, quality specialist, real estate closer and wholesaler — before any of it became a company.
Every stage of this business, done personally first.
ROI Optimum is not run by someone who read about outbound. Adham has worked every seat in it — the dial list, the headset, the quality scorecard, the CRM and the closing call.
2017 — Cold calling, US and Australia
Started on the phones, calling into both the American and Australian markets. Two very different buyers, two very different objections, and the fastest possible education in what actually makes someone stay on a call they did not ask for.
Customer service
Time spent on the service side rather than the sales side — dealing with customers after the sale, when the promises made on the call have to actually hold up. It permanently changed how he lets his teams sell.
Manager and quality specialist
Moved into management and quality assurance: scoring calls, coaching reps, and building the scorecards that separate a rep who is busy from a rep who is effective. The QA framework ROI Optimum runs on today started here.
Lead management and closing real estate deals
Took ownership of the whole pipeline rather than just the top of it — managing leads through to the close, and closing real estate transactions personally.
His own wholesaling deals
Then did it for himself. Sourcing, negotiating and closing wholesaling deals on his own account — which is a very different pressure to closing on someone else's behalf, and the reason he understands what a client is risking when they hand over their pipeline.
2021 — ROI Optimum
Founded ROI Optimum to do all of it as a service, for clients across Australia and the United States. Over ten thousand high-quality leads generated in the four years since, with a strong share of them closed.
Operations, not just outreach.
Alongside the lead generation work, Adham has operated as an operations lead for client companies — building the strategy, restructuring how the team works, and lifting revenue as a result.
The through-line is management quality. Give a team a clear standard, measure them honestly against it, coach the gap, and the numbers move. It is the least glamorous part of this business and the part that changes results most.
What he owns personally
Discovery calls, qualification criteria and call-recording review on every new account for the first month.
Where he is strongest
Real estate and wholesaling pipelines, and outbound into the Australian and US markets.
The strategy call is with Adham, not a salesperson.
Thirty minutes. He will look at your offer and your numbers and tell you straight whether outbound is worth doing for you.